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Consumer behaviour
85
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83
Relationship marketing
56
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55
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40
Social Web
22
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22
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20
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Thaichon, Park
157
Quach, Sara
92
Frazer, Lorelle
74
Weaven, Scott
56
Ratten, Vanessa
14
Merrilees, Bill
13
Grace, Debra
12
Shao, Wei
12
Ross, Mitchell
11
Surachartkumtonkun, Jiraporn
11
Barari, Mojtaba
9
Jayawardena, Nirma Sadamali
9
Thaichon, Paramaporn
9
Weaven, Scott K.
8
Giddings, Jeff
7
Jebarajakirthy, Charles
7
Lavuri, Rambabu
7
Septianto, Felix
7
Bu, Yi
6
Cheah, Jun-Hwa
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Hiram Ting
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5
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5
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4
Taleizadeh, Ata Allah
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Winzar, Hume
4
Wright, Owen
4
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3
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3
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Journal of retailing and consumer services
26
Asia Pacific journal of marketing and logistics
16
Journal of marketing channels : ... distribution systems, strategy, and management
12
Asia Pacific Journal of Marketing and Logistics
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
10
Developing digital marketing : relationship perspectives
10
Journal of consumer behaviour
9
Journal of business research : JBR
8
Journal of strategic marketing
8
Marketing Intelligence & Planning
7
Australasian marketing journal
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Luxury marketing, sustainability and technology : the future of luxury management
6
European Journal of Marketing
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Qualitative market research : an international journal
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Transforming relationship marketing : strategies and business models in the digital age
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Qualitative Market Research: An International Journal
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Services marketing quarterly
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Entrepreneurship and organizational change : managing innovation and creative capabilities
3
European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business & Industrial Marketing
3
Journal of Business Research
3
Journal of marketing management : MM
3
Psychology & marketing
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Subsistence entrepreneurship : the interplay of collaborative innovation, sustainability and social goals
3
Entrepreneurial opportunities : economics and sustainability for future growth
2
European journal of marketing : EJM
2
International Journal of Consumer Studies
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International small business journal
2
Journal of Consumer Behaviour
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Operational research : an international journal
2
Routledge advances in management and business studies
2
Routledge studies in luxury management
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ECONIS (ZBW)
184
Other ZBW resources
39
OLC EcoSci
20
RePEc
4
USB Cologne (EcoSocSci)
1
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1
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Bodey, Kelli
; …
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10012202797
Saved in:
2
What to expect after the honeymoon : evolutionary psychology of part-time franchising
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Baker, Brent
; …
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 702-726
Persistent link: https://www.econbiz.de/10012313935
Saved in:
3
Surviving an economic downturn : dynamic capabilities of SMEs
Weaven, Scott
;
Quach, Sara
;
Thaichon, Park
;
Frazer, Lorelle
- In:
Journal of business research : JBR
128
(
2021
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012494444
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen, Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
The effects of team diversity on promoting sustainable luxury products
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Sung, Billy
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2082-2103
Persistent link: https://www.econbiz.de/10015210733
Saved in:
8
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2155-2176
Persistent link: https://www.econbiz.de/10015210746
Saved in:
9
Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau
;
Thanh Toan Nguyen
;
Jo, Jun
;
Quach, Sara
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
Saved in:
10
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
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