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Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress
Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022
of Marketing: An Abstract. …For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory …
Persistent link: https://www.econbiz.de/10013270881
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Jochims, Bruna (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2022, … - 2023
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and … these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies … customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting …
Persistent link: https://www.econbiz.de/10014232509
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter (contributor) - 1965
Persistent link: https://www.econbiz.de/10000674811