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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10011805172