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Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel; Hadziahmetovic, Nereida - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
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Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
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A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Chee Yoong Liew; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
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How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; … - In: International journal of business competition and … 8 (2023) 3, pp. 202-222
Persistent link: https://www.econbiz.de/10015064269
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Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83
Persistent link: https://www.econbiz.de/10015066817
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Online commodity recommendation model for interaction between user ratings and intensity-weighted hierarchical sentiment : a case study of LYCOM
Zhang, Chonghui; Zhang, Na; Su, Weihua; Baležentis, Tomas - In: Omega : the international journal of management science 129 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015085204
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What are the significant determinants of helpfulness of online review? : an exploration across product-types
Ganguly, Boudhayan; Sengupta, Pooja; Biswas, Baidyanath - In: Journal of retailing and consumer services 78 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015095039