Maditinos, Dimitrios I.; Sarigiannidis, Lazaros; … - In: International Journal of Trade and Global Markets 3 (2010) 1, pp. 99-114
internet-based Business-to-Consumer (B2C) e-commerce system, based on the Technology Acceptance Model (TAM). In the augmented … TAM of this study, additionally to ease of use and usefulness, perceived risk is also proposed to be a direct antecedent …