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An investigative study of influencer marketing : nuances, challenges and impact
Ahuja, Yukti; Loura, Indu - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 561-583
Persistent link: https://www.econbiz.de/10012542173
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Telling stories in the digital space : a marketing perspective
Ahuja, Yukti; Loura, Indu - In: Manthan : journal of commerce and management 5 (2018) 2, pp. 63-72
Persistent link: https://www.econbiz.de/10012025927
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Towards redefining values in business : with special reference to sach ka saamna (Indian version of moment of truth)
Thakur, Mahima S.; Khatri, Puja; Ahuja, Yukti - In: International journal of Indian culture and business … 5 (2012) 3, pp. 280-298
Persistent link: https://www.econbiz.de/10010004832
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Towards redefining values in business : with special reference to sach ka saamna (Indian version of moment of truth)
Thakur, Mahima S.; Khatri, Puja; Ahuja, Yukti - In: International journal of Indian culture and business … 5 (2012) 3, pp. 280-298
Persistent link: https://www.econbiz.de/10009551357
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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti; Shekhar, Shashi; Sharma, Jigyasa - In: International journal of business and globalisation : IJBG 24 (2020) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012291508