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16
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10
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7
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1
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
2
Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment
Mousavi, Javad
;
Singh, Surendra N.
;
Chatterjee, Promothesh
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10014584191
Saved in:
3
It happens because I'm watching it : Observing an uncertain event can affect subjective probability judgments
Attari, Amin
;
Chatterjee, Promothesh
;
Cabano, Frank G.
- In:
Journal of Behavioral Decision Making
35
(
2021
)
3
Persistent link: https://www.econbiz.de/10012808150
Saved in:
4
It happens because I'm watching it : observing an uncertain event can affect subjective probability judgments
Attari, Amin
;
Chatterjee, Promothesh
;
Cabano, Frank G.
- In:
Journal of behavioral decision making
35
(
2022
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013279762
Saved in:
5
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
6
"You lost me at hello" : how and when accent-based biases are expressed
Wang, Ze
;
Arndt, Aaron D.
;
Singh, Surendra N.
;
Biernat, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009747173
Saved in:
7
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
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8
Efficient theory development and factor retention criteria : abandon the "eigenvalue greater than one" criterion
Patil, Vivek H.
;
Singh, Surendra N.
;
Mishra, Sanjay
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 162-170
Persistent link: https://www.econbiz.de/10003625164
Saved in:
9
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
10
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
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