simultaneously driving engagement. However, it is unclear to what extent gamification helps to drive user engagement and add business …Many mobile app providers offer their apps for free and base their business models on user engagement. However …, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged …

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics … provides recommendations for retailers to implement a successful co-creation gamification strategy. Companies need to include … qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this …