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What you get is not what you paid for : new evidence from a lab experiment on negative externalities and information asymmetries

Fernandes, Maria Eduarda; Valente, Marieta - In: Journal of behavioral and experimental economics 93 (2021), pp. 1-18

Persistent link: https://www.econbiz.de/10013176700

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 259-277

Purpose: In this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we focus on the sport celebrity's athletic performance and marketable lifestyle image dimensions....

Persistent link: https://www.econbiz.de/10012639489

The effect of celebrity endorsement on brand equity : a cross cultural comparison

Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10015191953

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10013369890

The influence of storytelling on the consumer-brand relationship experience

Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10014250028