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COVID-19 information : does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Haytko, Diana L.; Mai, Enping; Taillon, Brian J. - In: Health marketing quarterly 38 (2021) 2/3, pp. 98-115
Persistent link: https://www.econbiz.de/10012695251
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How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping; Haytko, Diana L.; Taillon, Brian J. - In: Journal of advertising research 62 (2022) 3, pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
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How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
Mai, Enping; Ketron, Seth - In: Journal of business research : JBR 140 (2022), pp. 684-692
Persistent link: https://www.econbiz.de/10013040707
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Experiential goods with network externalities effects : an empirical study of online rating system
Yang, Jun; Mai, Enping - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1050-1057
Persistent link: https://www.econbiz.de/10008652789
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Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping; Yang, Jun; Chen, Haozhe - In: International journal of retail & distribution management 39 (2011) 11, pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
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Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun; Mai, Enping; Ben-Ur, Joseph - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
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Interpreting political prediction market prices as probabilities : a study of a 2008 US presidential election market
Keller, Christopher M.; Mai, Enping; Kros, John F. - In: The journal of prediction markets 5 (2011) 3, pp. 27-41
Persistent link: https://www.econbiz.de/10009412194
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Hedonic consumption in virtual reality
Ben-Ur, Joseph; Mai, Enping; Yang, Jun - In: Journal of internet commerce 14 (2015) 3, pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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Relationship flexibility in a 3PL context : impacts of network embeddedness, guanxi, and explicit contract
Chen, Haozhe; Zemanek, James E. <Jr.>; Mai, Enping; Tian, Yu - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10011435896
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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213