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Lenoir, Timothy; Caldwell, Luke - 2018

Induction : the military-entertainment complex and the contemporary war imaginary -- From Battlezone to America's Army …"With the rise of drones and computer-controlled weapons of war, comparisons between war and video games have … multiplied. The authors trace how the realities of war are represented in popular entertainment. In the early days of the video …

Persistent link: https://www.econbiz.de/10011435623

Opposing influences of youtube influencers : purchase and usage effects in the video game industry

Li, Nan; Haviv, Avery; Lovett, Mitchell J. - In: Marketing science 44 (2025) 4, pp. 894-915

Persistent link: https://www.econbiz.de/10015443347

Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales

Valentowitsch, Johann - In: Journal of business strategies : JBS 41 (2024) 1, pp. 27-42

. Analysis of the data shows that the depiction of male and female characters along with the illustration of violence on the …

Persistent link: https://www.econbiz.de/10014551017

What we know and do not know about video games as marketers : a review and synthesis of the literature

Akpınar, Ayhan; Tiltay, Muhammet Ali - In: International journal of electronic marketing and … 15 (2024) 6, pp. 733-766

Persistent link: https://www.econbiz.de/10015357853

Pawning n00bs : insights into perceptions of brand extensions of the video game industry

Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10011792004

Identifying preferences and heterogeneity of consumers in multiplayer video games

Kaimann, Daniel; Maraun, Nadja; Cox, Joe - 2016

Persistent link: https://www.econbiz.de/10011458157

Do Online Customer Reviews Matter? Evidence from the Video Game Industry

Bounie, David - 2020

This paper analyzes the impact of online customer reviews on purchasing decisions and the influence of online customer or peer reviews compared to other channels of information such as offline press (expert reviews) and trial versions (personal reviews). Using 7,024 answers of an anonymous...

Persistent link: https://www.econbiz.de/10012705828

The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value

Cui, Yu; Li, Jingyi; Zhang, Yueyao - In: Technological forecasting & social change : an … 176 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013342754

Digital Consumer Networks and Producer-Consumer Collaboration : Innovation and Product Development in the Video Game Industry

Arakji, Reina Y.; Lang, Karl Reiner - 2014

This paper examines new forms of collaboration between producers and consumers that are emerging in the digital entertainment space. Taking the case of the video game industry, we show how some firms have opened a portion of their proprietary content for transformation by consumers and allowed...

Persistent link: https://www.econbiz.de/10014222779

Do LGBTQ-supportive corporate policies affect consumer behavior? : evidence from the video game industry

Parshakov, Petr; Naidenova, Iuliia; Gomez-Gonzalez, Carlos - In: Journal of business ethics : JBE 187 (2023) 3, pp. 421-432

This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular video game character. We use a regression discontinuity design to exploit...

Persistent link: https://www.econbiz.de/10014380506