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Branding and performance implications in the emerging markets of Central and Eastern Europe

Hofer, Katharina - 2013

Persistent link: https://www.econbiz.de/10010495911

International brand promotion standardization and performance

Hofer, Katharina - In: Management research review 38 (2015) 7, pp. 685-702

Persistent link: https://www.econbiz.de/10011391996

How do Austrian small and medium-sized service enterprises internationalize? : entry strategies into the emerging markets of Central and Eastern Europe and the role of relationships

Hofer, Katharina - In: International journal of business and economics 14 (2015) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10011316508

Managing consumer trust in e-commerce : evidence from advanced versus emerging markets

Quintus, Michaela; Mayr, Kathrin; Hofer, Katharina; … - In: International journal of retail and distribution management 52 (2024) 10/11, pp. 1038-1056

Persistent link: https://www.econbiz.de/10015158267

Market orientation, entrepreneurial orientation and performance in emerging markets

Gruber-Muecke, Tina; Hofer, Katharina - In: International journal of emerging markets 10 (2015) 3, pp. 560-571

Persistent link: https://www.econbiz.de/10011489303

A taxonomy of export-pricing strategies and their performance in international markets

Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: International marketing in the fast changing world, (pp. 85-107). 2015

Persistent link: https://www.econbiz.de/10011415987

Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag

Hofer, Katharina (contributor); Wührer, Gerhard (honouree); … - 2015

Persistent link: https://www.econbiz.de/10011383805

Sponsorship as an internal branding tool and its effects on employees' identification with the brand

Hofer, Katharina; Grohs, Reinhard - In: The journal of brand management : an international journal 25 (2018) 3, pp. 266-275

Persistent link: https://www.econbiz.de/10011884957

Organizing and implementing export pricing : performance effects and moderating factors

Hofer, Katharina; Niehoff-Hoeckner, Lisa Maria; Totzek, Dirk - In: Journal of international marketing 27 (2019) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10011999583

The effects of dynamic capabilities on value-based pricing and export performance

Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: Entrepreneurship in international marketing, (pp. 109-127). 2015

Persistent link: https://www.econbiz.de/10010493033