The creation of the post-1992 European single market represents a significant change in the business environment confronting firms throughout Europe. Although there is extensive literature available on appropriate strategic responses to the single market scenario, very few of these writings...

Background: This article compares the performance of firms in resource-rich sectors of the Peruvian economy with that of businesses operating in service sectors. Objectives: In so doing, the research seeks to examine whether innovation is managed differently by firms operating in different...

The Internet has the potential to alter many aspects of current marketing theory and practice. Most early research studies have focused on the role of the Internet as a promotional tool. More recently, case‐based studies are beginning to emerge on how the Internet may alter the marketing...

Poor marketing is widely accepted as one of the key reasons to explain success and failure of small firms. There is less agreement, however, about whether these types of business should adopt a classic strategic management approach to marketing. Some writers are now proposing that an...