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Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …

Persistent link: https://www.econbiz.de/10014164340

Investigating the drivers of consumer acceptance and response of SMS advertising

Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79

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Mobile advertising : a review of the literature

Billore, Aditya; Sadh, Ashish - In: The marketing review 15 (2015) 2, pp. 161-183

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Antecedents to SMS advertising acceptance : a grounded theory approach

Bakr, Yousra; Tolba, Ahmed - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 28-53

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SMS advertising the Hallyu way : drivers, acceptance and intention to receive

Dix, Steve; Jamieson, Kyle; Shimul, Anwar Sadat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 366-380

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Digital readiness and acceptance of mobile advertising

Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103

Persistent link: https://www.econbiz.de/10012668409

Mobile advertising acceptance and use of mobile payment

Ponce, Soledad; Ugalde, Cecilia - In: International journal of technology marketing : IJTMkt 15 (2021) 1, pp. 66-81

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Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking

Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Koay, Kian Yeik - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153

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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising

Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304

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Mobile advertising to hispanic digital natives

Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013167296