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Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment

Tran, Trang P.; Bich Khanh Ngoc Ho; Truc Quang Le; Hung … - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 60-77

Persistent link: https://www.econbiz.de/10011703046

Understanding drivers of brand love - the role of personalized ads on social media

Tran, Trang P.; Muldrow, Adrienne; Ho, Khanh Ngoc Bich - In: Journal of Consumer Marketing 38 (2020) 1, pp. 1-14

Purpose: This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media. Design/methodology/approach: The conceptual model is empirically tested through two studies using partial least squares-structural...

Persistent link: https://www.econbiz.de/10012412575

How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective

Hung Trong Hoang - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 51-59

Persistent link: https://www.econbiz.de/10012698521

Re-expatriation inclinations among skilled female self-initiated repatriates in Asia's rapidly emerging markets

Nga Thi Thuy Ho; Seet, Pi-Shen; Jones, Janice; Hung … - In: International journal of manpower 44 (2023) 7, pp. 1399-1414

Persistent link: https://www.econbiz.de/10014428912

Improving employee outcomes in the remote working context : a time-lagged study on digital-oriented training, work-to-family conflict and empowering leadership

Nhat Tan Pham; Tran Hoang Tuan; Vo Thi Ngoc Thuy; Hung … - In: Asia Pacific journal of human resources : APJHR 61 (2023) 4, pp. 1008-1038

Persistent link: https://www.econbiz.de/10014436228

The nature of relationships within supply networks and their role in the delivery of services in East Asian emerging markets

Freeman, Susan; Hung Trong Hoang; Murad, Wahid - In: ASEAN and regional free trade agreements, (pp. 344-366). 2015

Persistent link: https://www.econbiz.de/10011302225

Developing service climate in local vs. foreign firms in smaller Asian emerging markets : a resource-based and social exchange perspective

Hung Trong Hoang; Hill, Sally Rao; Freeman, Susan Kathleen - In: The international journal of human resource management 28 (2017) 3/4, pp. 627-656

Persistent link: https://www.econbiz.de/10011709162

Career satisfaction antecedents of professional accounting returnees in international workplaces : an employee experience perspective

Nga Thi Thuy Ho; Hung Trong Hoang; Seet, Pi-Shen; … - In: Employee relations 44 (2022) 5, pp. 1014-1029

Persistent link: https://www.econbiz.de/10013355318

Tax service quality for enterprises : development of a valid measurement scale

Lien Thi Nguyet Au; Hung Trong Hoang; Lan Thi Huong Ho - In: Asia-Pacific journal of business administration 15 (2023) 3, pp. 345-360

Persistent link: https://www.econbiz.de/10014313752

Navigating repatriation : factors influencing turnover intentions of self-initiated repatriates in emerging economies

Nga Thi Thuy Ho; Hung Trong Hoang; Seet, Pi-Shen; … - In: International journal of manpower 45 (2024) 5, pp. 999-1018

Persistent link: https://www.econbiz.de/10015055977