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A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya - In: International journal of electronic customer … 4 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009887554
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A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya - In: International journal of electronic customer … 4 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003973031
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Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Bandyopadhyay, Nirmalya - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 457-470
Persistent link: https://www.econbiz.de/10011384252
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Prioritising retail service quality determinants : a study in the context of India
Bandyopadhyay, Nirmalya - In: International journal of business excellence 14 (2018) 4, pp. 486-498
Persistent link: https://www.econbiz.de/10011954158
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Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services
Bandyopadhyay, Nirmalya - In: International journal of business excellence 15 (2018) 4, pp. 520-535
Persistent link: https://www.econbiz.de/10011954324
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Exploring service quality of the department stores : a study from India
Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 13 (2016) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10011664761
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Exploring service quality : a critical review of literature
Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 13 (2016) 3, pp. 358-377
Persistent link: https://www.econbiz.de/10011665095
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The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya - In: Marketing intelligence & planning 34 (2016) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
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Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 15 (2017) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
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Unveiling promotion-induced variety-seeking : the roles of various types of promotional rewards and shopping motivations
Bandyopadhyay, Nirmalya - In: Marketing intelligence & planning 42 (2024) 7, pp. 1257-1273
Persistent link: https://www.econbiz.de/10015056984