This research examines the significance of facilitating conditions towards intentions and actions of digital banking adoption in the context of Sri Lankan commercial banks. The sample was drawn from the students of the University of Kelaniya, who possess digital banking facilities. Duly...

Purpose - This paper examines the direct relationship between perceived corporate citizenship (CC) and purchase intention. This study also tests the mediating role of brand trust (BT), consumer-brand identification (CBI) and the moderating effect of personal norms and fear to coronavirus disease...