This study examined the effectiveness of visa facilitation and international openness as strategies for tourism development with focus on Nigeria and other selected countries in Africa. Visa/international openness involve the policies of the government of a particular country to be more open to...

This study descriptively examined the effectiveness of tourism marketing on destination competitiveness and economic development of Nigeria and other African countries. The main objective of the study is to examine and compare the ratings on effectiveness of marketing for Nigeria and that of...

Purpose: This study investigates and contextualises the Igbo Traditional Business School (ITBS) and planned entrepreneurial behaviour across Nigerian higher education sector in a period of crisis occasioned by the COVID-19 pandemic. Design/methodology/approach: The study is based on a...

This paper investigates the critical incidents that characterize interface between banking service providers and their customers. The study also assesses the effects of critical incidents on the brand switching behavior in Nigeria Money Deposit Banks. Data were collected via self-administered...

The study evaluated the influence of guerilla marketing techniques on consumer purchase ofcarbonated soft drinks in Anambra State using ambient marketing, ambush marketing, buzzmarketing and viral marketing as the measuring constructs. The research was anchored onstrong theory and weak theory of...