Changing consumption pattern of the Indian consumer has been undergoing a significant transformation over the years. Improvement in the economic conditions, exposure to International media, foreign travel, degree of urbanization, education levels, emergence of new job opportunities in the...

Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However many leading organizations do not take efforts to understand the consumer psychic and view point of the receiver. An...

Today, companies are facing challenges related to the recruitment and retaining of talented workforce, attributable to the deficiency of skilled candidates. Employer branding is a fairly recent term that can serve as a strategy for businesses to position themselves as an employer to attract and...

If the creation is of a greater degree it's everything except possible for the producer to bargain their thing prompt to the customers it will require some venture and is less practical for brief things like results of the dirt. There are set agents in supplier to end customer who plays out the...

The paper aims at understanding the impact of economic reforms in India on the factors related to Science & Technology, Industrial sector, Technology Marketing strategy, technology transfer, and R&D organizations in India. There were various issues in India after independence like widespread...

Over the past few years ownership of smartphones has become dominant over feature phones. It has become habitual in the life of college students to spend time on smartphones on day to day basis. Smartphone has become an integral part of student’s life. There are varied reasons behind the...

There is an expanding necessity in current times for more robust expense management as well as a need for higher returns in companies. The use of Information & Communication Technology (ICT) to get a competitive advantage has gained immense attention within organizations in a rapidly globalizing...

The Employee Value Proposition represents the perceived overall deal between employer and employee. The employer makes an offer to the employee (or the give) and expects contributions (or the get) from the employee in return. The inducements and contributions consist of mutual obligations and...

Experiential Branding is a process by which brands create and drive interactions with consumers in all aspects of the brand experience to emotionally influence their preferences and to actively shape their perceptions of the brand. Experiential marketing also called "engagement marketing,"...

Sustainable development practices are aimed to meet the needs of today, without compromising the needs of tomorrow. This means we cannot continue using current levels of resources as this will not leave enough for future generations. Stabilizing and reducing carbon emissions is key to living...