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We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms. We use this dataset to study the...
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We investigate the impact of collaborative filtering recommender algorithms (e.g., Amazon’s “Customers who bought this item also bought”) commonly used in e-commerce on sales diversity. We use data from a randomized field experiment run on the website of a top retailer in North America...
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The erosion of high-end fashion brands by fast fashion copycats (e.g., Zara, H&M) has provoked ongoing controversies and unceasing legal attempts to copyright fashion designs. Despite this tension around the enforcement of copyrights and the purported negative impact of copycats, the effect of...
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We examine whether and how ride-sharing services influence the demand for home-sharing services. Our identification strategy hinges on a natural experiment where Uber/Lyft exited Austin in May 2016 in response to new regulations. On a 12-month longitudinal data spanning 11,423 Airbnb properties,...
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