This study attempts to determine the students’ perception of social networking on their academic purpose. In this paper, a survey was conducted by 480 selfadministrative questionnaires given to a sample of students from the business faculties of different public and private universities in...

A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in different categories i.e....

The banking sector has been playing a significant role in achieving the economic growth of Bangladesh, where contribution of Islamic Banking Sector is remarkable. Islamic Banking Sector shows a substantial growth position in Bangladesh. Customer satisfaction is the most significant affecting...

Bangladesh is lower middle income oriented country (LMIC) in South Asia where sachet product has become more popular than other scaling products. SPIN selling is an approach of consultative selling or presenting an offer to the potential clients considering their pain-points using a powerful...

This paper aims at understanding the level of customer’s perception on alternative delivery channel of different commercial schedule banks of Bangladesh. Considering the significant development in technology and for sustainability, banking industry in Bangladesh has expanded banking operation...

The banking sector has been playing a significant role in achieving the economic growth of Bangladesh, where contribution of Islamic Banking Sector is remarkable. Islamic Banking Sector shows a substantial growth position in Bangladesh. Customer satisfaction is the most significant affecting...

In developed countries, numerous wealthy fast-growing clients with diverse finance-related needs, require sophisticated and tailored financial solutions. Therefore, under the pressures of the converging market and competitive forces, the tasks of attracting and attaining clients require a higher...

Jute, considered as the golden fiber of Bangladesh, has a remarkable history from a socio-economic perspective in the total economy. However, the potential contribution of jute products to the overall economy has not been adequately achieved because of a lack of consumers’ awareness and...

Purpose: This paper aims to assess the effect of sustainable supply chain management (SSCM) , competitive advantage (CA) and customer relationship management (CRM) on organizational performance (OP). Design/methodology/approach: A self-administered questionnaire was employed in the present...