Purpose: In the field of business, digital transformation is the integration of digital technology into all areas of business, from generating to deliver value to customers. This concept is essential for sustainable growth of a company and its overall economy. Based on this fact, this authentic...

The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...

Purpose: The objective of this study is to see the mediating effect of innovative culture and organizational learning between leadership styles and organizational performance in Malaysian SMEs. Design/methodology/approach: Questionnaires were used to collect data from owners/managers and 950...

The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior....

Purpose: The purpose of this study determines how environmental management control system (MCS) packages influence ecological sustainability and sustainable performance through the mediating role of environmental strategies. Furthermore, this applies organizational capabilities as moderating...

Purpose: This study explores central questions related to the connection between intellectual capital (IC) and the innovative performance of organizations through the mediating role of management control systems (MCS) and business strategies, as well as the moderating role of innovation...

Purpose: The objective of this study is to see the mediating effect of innovative culture and organizational learning between leadership styles and organizational performance in Malaysian SMEs. Design/methodology/approach: Questionnaires were used to collect data from owners/managers and 950...