The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Purpose: This study aims to explore how tourists construct destination images in the context of dark tourism and reveals the relationships between on-site experience, destination image and behavioural intention. Design/methodology/approach: The earthquake-ravaged county town of Beichuan in...