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80
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74
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74
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73
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10
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date (oldest first)
1
Trusting humans and avatars : a brain imaging study based on evolution theory
Riedl, René
;
Mohr, Peter
;
Kenning, Peter H.
;
Davis, Fred D.
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 83-113
Persistent link: https://www.econbiz.de/10010378638
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Path dependence in risky choice : affective and deliberative processes in brain and behavior
Hytönen, Kaisa
;
Baltussen, Guido
;
Assem, Martijn J. van den
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 566-581
Persistent link: https://www.econbiz.de/10011295909
Saved in:
4
Understanding the exploration-exploitation dilemma : an fMRI study of attention control and decision-making performance
Laureiro Martínez, Daniella
;
Brusoni, Stefano
; …
- In:
Strategic management journal
36
(
2015
)
3
,
pp. 319-338
Persistent link: https://www.econbiz.de/10010531100
Saved in:
5
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer
neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
Saved in:
6
Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
7
Consumers' cognitive lock-in on websites : evidence from a neurophysiological study
Sénécal, Sylvain
;
Fredette, Marc
;
Léger, Pierre-Majorique
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10011432432
Saved in:
8
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
9
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
10
Neural responses to hedonic and utilitarian banner ads : an fmri study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 296-322
Persistent link: https://www.econbiz.de/10015424202
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