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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and self-brand connection

Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688

Persistent link: https://www.econbiz.de/10013407038

How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection

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Drivers and consequences of business-reference-content (BRC): The role of narrative transportation in B2B communication

Jung, Chang Mo - In: Journal of Business Economics and Management (JBEM) 22 (2021) 5, pp. 1323-1341

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

Persistent link: https://www.econbiz.de/10015401403