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Empowering AI companions for enhanced relationship marketing

Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika - In: California management review 66 (2024) 2, pp. 65-90

Persistent link: https://www.econbiz.de/10014583870

AI, machine learning and sentiment analysis applied to financial markets and consumer markets : editorial

Messina, Enza; Erlwein-Sayer, Christina; Mitra, Gautam - In: Computational management science 17 (2020) 4, pp. 493-494

Persistent link: https://www.econbiz.de/10012486972

Special issue: AI, machine learning, and sentiment analysis applied to financial markets and consumer markets

Messina, Enza (ed.); Erlwein-Sayer, Christina (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012487059

All creatures great and small : a review and typology of employee-animal interactions

Quan, Shawn Xiaoshi; Lam, Carisa; Schabram, Kira; Yam, … - In: Journal of management 50 (2024) 1, pp. 380-411

Persistent link: https://www.econbiz.de/10014578358

Do you mind if I ask you a personal question? : how AI service agents alter consumer self-disclosure

Kim, Tae Woo; Jiang, Li; Duhachek, Adam; Lee, Hyejin; … - In: Journal of service research 25 (2022) 4, pp. 649-666

Persistent link: https://www.econbiz.de/10013396030

AI automation and retailer regret in supply chains

Li, Meng; Li, Tao - In: Production and operations management : the flagship … 31 (2022) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10013163762

How artificial intelligence can improve digital marketing

Pereira, Leandro; Tomás, Daniel; Dias, Álvaro Lopes; … - In: International journal of business information systems : … 44 (2023) 4, pp. 581-624

Persistent link: https://www.econbiz.de/10014437897

Marketing via smart speakers : what should Alexa say?

Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365

Persistent link: https://www.econbiz.de/10012313906

Marketing and artificial intelligence

Jarek, Krystyna; Mazurek, Grzegorz - In: Central European business review : CEBR 8 (2019) 2, pp. 46-55

Persistent link: https://www.econbiz.de/10012157637

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

Persistent link: https://www.econbiz.de/10012503258