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The role of cultural differences in customer retention : evidence from the high-contact service industry

Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288

Persistent link: https://www.econbiz.de/10014230003

Digitalization and its impact on contemporary marketing strategies and practices

Cham, Tat Huei; Cheah, Jun-Hwa; Memon, Mumtaz Ali; … - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 103-105

Persistent link: https://www.econbiz.de/10013258512

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

Cham, Tat Huei; Cheah, Jun-Hwa; Hiram Ting; Memon, … - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 385-409

Purpose: Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination image among golf tourists as well as the...

Persistent link: https://www.econbiz.de/10012811917

CB-SEM latent interaction : unconstrained and orthogonalized approaches

Cheah, Jun-Hwa; Memon, Mumtaz Ali; Richard, James E.; … - In: Australasian marketing journal 28 (2020) 4, pp. 218-234

Persistent link: https://www.econbiz.de/10012429460

Will destination image drive the intention to revisit and recommend? : empirical evidence from golf tourism

Cham, Tat Huei; Cheah, Jun-Hwa; Hiram Ting; Memon, … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 385-409

Persistent link: https://www.econbiz.de/10013369902

Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis

Hiram Ting; Fam, Kim-Shyan; Cheah, Jun-Hwa; Richard, … - In: Tourism management : research, policies, practice 71 (2019), pp. 518-529

Persistent link: https://www.econbiz.de/10011988014

Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space

Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim-Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358

Persistent link: https://www.econbiz.de/10012515862

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Lim, Xin-Jean; Cheah, Jun-Hwa; Cham, Tat Huei; Hiram Ting; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2020) 7, pp. 1539-1563

Purpose: Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation...

Persistent link: https://www.econbiz.de/10012184259

Effective advertising in China and India : a study of like and disliked television commercials

Fam, Kim-Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005

Persistent link: https://www.econbiz.de/10003353795

Attributes of likeable television commercials in Asia

Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432

Persistent link: https://www.econbiz.de/10003768848