In the context of increasing globalization, a new product may be sequentially released into markets in different countries and regions. The behavior of consumers in the market where a new product is first launched may have a huge impact on the purchasing behavior of consumers in later markets...

Slandering of a firm’s products by competing firms poses significant threats to the victim firm. The resulting damage can be as large as the one from a product-harm crisis. Unlike a true product-harm crisis, the disparagement is based on a false claim, thus we call it a pseudo-product-harm...