Narrow search
Showing 1 - 10 of 14
Cover Image
Improv comedy and modern marketing education : exploring consequences for divergent thinking, self-efficacy, and collaboration
Mourey, James A. - In: Journal of marketing education : JME 42 (2020) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10012265730
Cover Image
Adolescent consumption and the pursuit of "cool"
Wooten, David B.; Mourey, James A. - In: The Routledge companion to identity and consumption, (pp. 169-176). 2013
Persistent link: https://www.econbiz.de/10009700293
Cover Image
Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion
Mourey, James A.; Olson, Jenny G.; Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 414-431
Persistent link: https://www.econbiz.de/10011738980
Cover Image
Change is the only constant : advertising, design, and the effects of nonconscious change
Mourey, James A.; Elder, Ryan S. - In: The psychology of design : creating consumer appeal ; …, (pp. 264-274). 2016
Persistent link: https://www.econbiz.de/10011593203
Cover Image
Planning, Organizing, and Conducting a 2-Week Study Abroad Trip for Undergraduate Students: Guidelines for First-Time Faculty
Koernig, Stephen K. - In: Journal of marketing education : JME 29 (2007) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10007877144
Cover Image
Uniting Active and Deep Learning to Teach Problem-Solving Skills: Strategic Tools and the Learning Spiral
Diamond, Nina; Koernig, Stephen K.; Iqbal, Zafar - In: Journal of marketing education : JME 30 (2008) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10008078660
Cover Image
E-scapes: The electronic physical environment and service tangibility
Koernig, Stephen K. - In: Psychology & marketing 20 (2003) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10006970355
Cover Image
What If Your Dentist Looked Like Tom Cruise? Applying the Match-Up Hypothesis to a Service Encounter
Koernig, Stephen K.; Page, Albert L. - In: Psychology & marketing 19 (2002) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10006975666
Cover Image
Web 2.0 and Marketing Education: Explanations and Experiential Applications
Granitz, Neil; Koernig, Stephen K. - In: Journal of marketing education : JME 33 (2011) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10008885228
Cover Image
Now It's Personal: Antecedents and Outcomes of Rapport Between Business Faculty and Their Students
Granitz, Neil A.; Koernig, Stephen K.; Harich, Katrin R. - In: Journal of marketing education : JME 31 (2009) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10008226928