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Journal of marketing education : JME
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The Routledge companion to identity and consumption
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Web 2.0 and marketing education : explanations and experiential applications
Granitz, Neil
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009007977
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12
To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
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13
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
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14
Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina
;
Koernig, Stephen K.
;
Iqbal, Zafar
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
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