The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts --...

Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social...