Farrag, Dalia Abdel Rahman; Murphy, William H.; Hassan, … - In: Journal of Islamic Marketing 13 (2020) 4, pp. 843-867
Purpose: The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic banking context. Furthermore, it provides insights for the limitations good service delivery has on...