The aim of this study is to examine how customer delight, a proven construct superior to the famous customer satisfaction, affects consumers to generate positive word of mouth and to behave positively to repurchase from the brand. The study also tests the mediating effect of positive word of...

Purpose This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach The present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in...