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Attributes of Instagram influencers impacting consumer brand engagement

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The influence of B to B social media message features on brand engagement : a fluency perspective

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Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach

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The influence of new media on the customer's behavior on the market

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Peculiarities of online user's content search in the context of inbound marketing

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through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a … concept of inbound marketing and analyzes the theoretical aspects of its tactical activities, such as content marketing …, search engine marketing, and social media marketing. Based on the theoretical research, the scientific hypothesis is …

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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey

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Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers

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Virtual or human? : the impact of the influencer type on Gen Z consumer outcomes

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