Similar Search Results

Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?

Kim, Min-Seong - In: Journal of retailing and consumer services 61 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012581926

A psychological approach to Bitcoin usage behavior in the era of COVID-19 : focusing on the role of attitudes toward money

Kim, Min-Seong - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648839

A systematic literature review of the personal value orientation construct in hospitality and tourism literature

Kim, Min-Seong - In: International journal of hospitality management 89 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012293774

The effect of 99-ending calories and anticipated guilt on restaurant menu development strategy

Kim, Min-Seong - In: International journal of hospitality management 89 (2020), pp. 1-4

Persistent link: https://www.econbiz.de/10012293827

How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention

Kim, Min-Seong - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209479

Issues evaluation: the case of Microsoft

Kim, Jihye; Kim, Yungwook - In: Corporate Communications: An International Journal 6 (2001) 2, pp. 76-81

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was...

Persistent link: https://www.econbiz.de/10014691512

Evaluating media exposure: an application of advertising methods to publicity measurement

Kim, Yungwook; Kim, Jihye; Park, Jungki; Choi, Youjin - In: Corporate Communications: An International Journal 4 (1999) 2, pp. 98-105

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formulae was generally successful. The outcomes...

Persistent link: https://www.econbiz.de/10014691844

Evaluating media exposure: applying advertising methods to publicity measurement

Kim, Yungwook; Kim, Jihye; Park, Jungki; Choi, Youjin - In: Corporate Communications: An International Journal 4 (1999) 3, pp. 136-144

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formula was generally successful. The outcomes showed...

Persistent link: https://www.econbiz.de/10014691848

Applying and measuring strategic evaluation to the case of Microsoft

Kim, Jihye; Kim, Yungwook - In: Corporate Communications: An International Journal 6 (2001) 3, pp. 157-163

To achieve objective information about how media delivered messages to cover an issue, the Microsoft antitrust trial case was investigated from the media coverage of five national newspapers in the USA. From the outcomes, this study revealed that Microsoft got better media coverage at the early...

Persistent link: https://www.econbiz.de/10014692422

Informal and Reliable : Bolivian Immigrants in Korean Sewing Workshops in the Argentine Garment Industry*

Kim, Jihye - In: Pacific Focus 36 (2021) 2, pp. 316-337

Persistent link: https://www.econbiz.de/10012636509