Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3427-3445
Purpose The study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation (CRI), and customer loyalty. Design/methodology/approach Utilizing questionnaire surveys and regression model...