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Purpose: The purpose of this paper is to discuss how the configurations of short life cycle, low quality, design and price, influence customer purchase intention in fast fashion and high technology industries in China. Design/methodology/approach: The traditional thinking is that products with...
Persistent link: https://www.econbiz.de/10012184265
Purpose: The purpose of this paper is to examine the interaction effect of endorser ethnicity (local Chinese vs Western) and portrayal (smart vs sexy) on Chinese women’s attitudes toward luxury advertisements and brands, as well as any moderating effect appearance self-esteem has on the...
Persistent link: https://www.econbiz.de/10012184316
This paper investigates the influence of information asymmetry on the cross-sectional variation of volume-return relation. We find that the dynamic volume-return relation within medium-size trades has the most significant response to the degree of information asymmetry. We also show that the...
Persistent link: https://www.econbiz.de/10011085567
This paper applies entropy weight and grey relation analysis to evaluate corporate social responsibility (CSR) performance of eight Chinese major airlines. This paper intends to achieve two main aims. First, this study uses entropy to find the relative weights of performance measures of CSR. In...
Persistent link: https://www.econbiz.de/10011190584
This paper discusses the wealth distribution in a finite-sized closed economic system, where each agent may choose one amongst the four strategies: hawk, defect, cooperate and dove. When two agents encounter, exchange of the wealth is decided by the rules defined. The simulation results show...
Persistent link: https://www.econbiz.de/10010874419
In this work, the problem of allocating a set of production lots to satisfy customer orders is considered. This research is of relevance to lot-to-order matching problems in semiconductor supply chain settings. We consider that lot-splitting is not allowed during the allocation process due to...
Persistent link: https://www.econbiz.de/10008494789
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