Recent developments in data-centric technologies (e.g., big data, Internet of Things, cloud computing) have given rise to the data-centric models as an example of servitization. Servitization here refers to firms selling a product as a service instead of selling product ownership, which has been...

We develop a theoretical model in which farmers' adoption decisions are based on their degree of risk aversion and on the information about the quality of a new technology received from other farmers. To test the predictions of this model, we run a field experiment in Bangladesh. We show that...