Establishing a sustainable industrial structure system is imperative for transforming the society to high-quality development and achieve the "carbon peak" and "carbon neutrality" goals. In this study, we explored a low-carbon pathway of regional industrial structure optimization to achieve a...

Advertising is a crucial tool for demand creation and market expansion. When a manufacturer uses a retailer as a channel for reaching end customers, the advertising strategy takes on an additional dimension: which party will perform the advertising to end customers. Cost sharing (“cooperative...

In the consumer products industry, retail chains and manufacturers run promotions to maintain consumer and brand loyalty. The two major issues in planning and executing promotions are to accurately forecast demand and to control Out-of-Stock at the shelf. This thesis addresses both these issues....

Purpose - This study aimed to assess the impact of director-generals' human and social capitals on the organizational performance of farmers' cooperatives in Fujian Province. Design/Methodology/Approach - Questionnaire survey data of 303 standard cooperatives in nine cities of Fujian Province...

Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop. Methodology: With suppliers who...

Purpose: This study aims to investigate which stock characteristics and corporate governance variables affect stock price overreaction and volatility during the COVID-19 pandemic period. Design/methodology/approach: A set of stock characteristics and corporate governance variables which may...