Purpose: This research investigates the impacts of movie consumers' willingness, measured by the number of people who want to watch a movie, on the relationship between event marketing and box office revenue. This study aims to provide marketers with practical event marketing strategies and...

In this work, a sophisticated model is proposed to study the effects of heterogeneous types of individuals on the evolution of cooperation. In the prisoner’s dilemma game, the whole population which adopts different strategies against different neighbors, is divided into two types: the...