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In spite of the importance of service value networks (SVNs) in today's service sectors, academic studies of SVNs, in terms of their formalisms, models and value creation processes, are still lacking, with only sporadic publications available. This paper intends to make a contribution to the...
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Purpose: The purpose of this paper is to consider that the model of volatility characteristics is more reasonable and the description of volatility is more explanatory. Design/methodology/approach: This paper analyzes the basic characteristics of market yield volatility based on the five-minute...
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Purpose: This research explores ambush marketing on social media during the 2018 Commonwealth Games held in Australia. Two social media platforms – Twitter and Instagram – served as the dataset to uncover how official sponsors of the Canadian and Australian Commonwealth Games teams were...
Persistent link: https://www.econbiz.de/10012811922
Purpose: The purpose of this study is to provide insights into the way in which understanding and implementation of disruptive technology, specifically big data analytics and the Internet of Things (IoT), have changed over time. The study also examines the ways in which research in supply chain...
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Purpose: The purpose of this paper is to examine how Olympic audiences utilized Twitter to follow American National Governing Bodies (NGBs) during the 2016 Rio Olympic Games. Design/methodology/approach: Guided by economic demand theory, the researchers sought to explore whether factors such as...
Persistent link: https://www.econbiz.de/10012072039
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