Hamdy, Ahmed; Zhang, Jian; Eid, Riyad; Agag, Gomaa - In: Journal of Product & Brand Management 33 (2024) 5, pp. 489-501
Purpose This paper aims to examine a new approach to understanding the interrelationships between destination brand gender, stereotypes, destination brand identification and brand advocacy, as well as the mediating role of destination warmth (vs. competence) in the connections between...