Background: Concerns about rising health care costs require rigorous economic study to inform clinical and policy decision-making. Micro-costing is a cost estimation methodology employing detailed resource utilization and unit cost data to generate precise estimates of economic costs....

Purpose: This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute the boundary conditions for creativity to improve memory for banner ads. Design/methodology/approach: Three...

In October 2005, we took an initiative to identify 10 challenging problems in data mining research, by consulting some of the most active researchers in data mining and machine learning for their opinions on what are considered important and worthy topics for future research in data mining. We...