Huang, Mei; Wang, Kexin; Liu, Yue; Xu, Shuangyu - In: Journal of Hospitality and Tourism Insights 7 (2023) 2, pp. 783-799
Purpose Effective post-disaster communication is essential for destination marketing organizations to encourage visitors following natural disasters. This research aimed to analyze the impact of two typical types of post-disaster communication messages – solidarity messages and testimonial...