Showing 181 - 190 of 291
Persistent link: https://www.econbiz.de/10015045252
Persistent link: https://www.econbiz.de/10013203135
Persistent link: https://www.econbiz.de/10013266168
Persistent link: https://www.econbiz.de/10013345793
Persistent link: https://www.econbiz.de/10014483074
Persistent link: https://www.econbiz.de/10014302789
Persistent link: https://www.econbiz.de/10014303681
Persistent link: https://www.econbiz.de/10014305643
Purpose This paper explores how the blockchain food traceability system (BFTS) affects consumers' affective brand commitment and subsequent willingness to pay premium prices. Design/methodology/approach From February 11 to May 23, 2023, this study collected data from 236 Chinese customers, who...
Persistent link: https://www.econbiz.de/10015340907
Purpose Effective post-disaster communication is essential for destination marketing organizations to encourage visitors following natural disasters. This research aimed to analyze the impact of two typical types of post-disaster communication messages – solidarity messages and testimonial...
Persistent link: https://www.econbiz.de/10015350935