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Establishing a sustainable industrial structure system is imperative for transforming the society to high-quality development and achieve the "carbon peak" and "carbon neutrality" goals. In this study, we explored a low-carbon pathway of regional industrial structure optimization to achieve a...
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Advertising is a crucial tool for demand creation and market expansion. When a manufacturer uses a retailer as a channel for reaching end customers, the advertising strategy takes on an additional dimension: which party will perform the advertising to end customers. Cost sharing (“cooperative...
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