In the consumer products industry, retail chains and manufacturers run promotions to maintain consumer and brand loyalty. The two major issues in planning and executing promotions are to accurately forecast demand and to control Out-of-Stock at the shelf. This thesis addresses both these issues....

Purpose - This study aimed to assess the impact of director-generals' human and social capitals on the organizational performance of farmers' cooperatives in Fujian Province. Design/Methodology/Approach - Questionnaire survey data of 303 standard cooperatives in nine cities of Fujian Province...

Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop. Methodology: With suppliers who...

Purpose: This study aims to investigate which stock characteristics and corporate governance variables affect stock price overreaction and volatility during the COVID-19 pandemic period. Design/methodology/approach: A set of stock characteristics and corporate governance variables which may...

Purpose: Previously coined as the application of gaming principles in non-gaming scenarios, gamification is an emerging managerial tactic, but it lacks a rigorous theorization in the management discipline. Based on introductive research on related domains, this study aims to link up...

Purpose: This paper aims to investigate how overconfidence bias affects financial market participants’ forecast accuracy based on the hard–easy effect concept of overconfidence research. Design/methodology/approach: The authors adopt an experimental method for behavioural finance studies....