The paper is devoted to the analysis of aspects of development of corporate media publication as the concept. Corporations have become the permanent link in the chain of relationships between the person and society: they initiate a dialogue with consumers, act as fixers of public opinion and...

The paper deals with the analysis of socio-philosophical and psychological-pedagogical aspects of the development of the intercultural competence of future PR-specialists. We considered different approaches to the study of intercultural competence. Intercultural interaction based of...

The paper is devoted to the analysis of ethics of PR in market conditions of Russia. RR-specialists have developed their ethical codes. These codes have a very different structure, each of them often focuses on a particular aspect of PR-activity. One of the first works devoted to ethical issues...

The paper deals with the analysis of the materials of the websites of companies providing PR-support services and theoretical developments of the PR support problem in order to determine the essence and components of the PR-support process. On the basis of the conducted research, we developed...

The paper is devoted the problem of interconnection of social advertising and youth policy in Russia. Social advertising is one of the tools of social youth policy, as well as the importance and value it represents for the formation of value orientations of young people. Social advertising is...

The paper is devoted to the role of social advertising in solving social problem in modern society. The need to solve social problems increases the importance of this type of advertising and sets the tasks for its further development. Social advertising has significant potential in terms of mass...

The paper deals with deals with the definition, nature, history and themes of social advertising from the point of view of Russian piarological approach. The essence and criteria of the concept of "advertising" were considered. Social advertising is directed on struggling with public health...

The paper deals with the problem of the role of mass communication in the post-industrial society' theory. We made theoretical historical excursus the development of theory of information society and considered the main known theories of mass communications.We considered the concept of...

The paper is devoted to the role of advertising in the system of integrated marketing communications. The essence and structure of the integrated marketing communications system is investigated. The role of advertising in this system is integrated marketing communications system. We considered...

The paper deals with the features of publicity in social and cultural institutions. Increasing competition in the socio-cultural sphere led to the need to introduce the basic elements of PR into the practice of cultural institutions. We define social and cultural institutions as non-profit...