The paper deal with the consideration of the main methods and tools of Public Relations' technologies, directed on the creation and development of publicity. During the formation of publicity, PR-technologies should not only contribute to increasing the awareness of the company.In our opinion,...

The paper is devoted to the problems of social network monitoring and evaluation of SMM-campaign. SMM is the promotion tool. It is needed to be able to use it correctly in order to achieve result. Today it is frequent phenomenon that companies make orders to SMM-agencies because SMM is...

Modern business cannot develop successfully without the systematic and well-thought-out promotion strategy. We considered PR-technologies as one of the most important elements of promotion strategy. Promotion is defined as any form of messages used by the organization to inform, persuade or...

The paper is devoted to the analysis of the historical background, the conditions of the formation and spread of the Salafi movement in Egypt. R. Meyer, E. Mirishli, M. Razbadinov, and other historians and political scientists conducted the investigation of Salafi movement and its various...

The paper is devoted to knowledge management models in organizations. Knowledge management is the aggregate of managerial influences on the methods, methods, and forms of organization of social relations in the sphere of production, dissemination and use of knowledge. The main goal of knowledge...

The paper is devoted to theoretical aspects of knowledge management. Knowledge management is the modern trend of society and it is closely connected with development of economy. The knowledge management, being at the junction of different disciplines, is a completely new direction, very topical...

The paper is devoted to analysis of the forms PR-technologies in the context of mass culture. We defined Public relations as the art and science of achieving harmony through mutual understanding based on truth and full awareness We analyzed information about the main directions and forms of...

The paper is devoted to the consideration of phenomenon of massivization as the modern trend of society. Mass communication is closely connected to the development of spheres of modern society: economy, politics and culture. It covers international, inter-group and interpersonal relations. Mass...

This work is devoted to the problem of identifying and forming the communicative properties of a person. The question of their role in the process of communication is analyzed, as well as the connection with non-verbal communication of people. Communicative qualities of personality is the...

This paper deals with the causes of barriers in intercultural communication. We define barriers in intercultural communication as the obstacles that arise from the lack of understanding of verbal or non-verbal signals, and complicates the interaction, as a result, the exchange of information. We...