The paper is devoted to the analysis of difference theoretical sociological and PR approaches to the concept of middle class. We considered such models to the concept of middle class as. Warner V.L, Lipset S. M, Bourdieu P., Dahrendorf R., Wright, Mills C. W., Glassman R. and M.Weber. In the...

The paper is devoted to the PR comparative analysis of peculiarities of the middle class in Russia, Europe, and USA. We based our analysis on the results of conducted by Pew Research Center research. This research was directed on the transformation of class structure in Europe and other...

The paper deals with the revealing Public Relations (PR) focus on «middle class». We proposed innovative approach to the concept of ''middle class'' and develop new term ''PR-adapted class''. The pr-adapted class is the most important from the PR point of view part of the middle class. It is...

The paper deals with problem of media-communication in educational sphere. We focused on the interdisciplinarity of media communication research, which is determined by comprehensive complicating effects of the individual and society, globalization processes and informational challenges of the...

This article is devoted to the analysis of interconnection of mass communication and marketing activity. We considered that mass communication as the systematic distribution of messages among numerically large, dispersed audiences with the aim of spreading of the spiritual values of a given...

The paper is devoted to the implementation of virtual and augmented reality technologies in the integrated marketing communications. Integrated marketing communications as the integration of all marketing activities related to the planning, development, implementation and evaluation of brand...

The paper is devoted to the scientific approaches to the measurement of the integrated marketing communications. We consider integrated marketing communications as strategic management approach that coordinates all aspects of communication with groups important for the company in order to...

The paper deals with investigation of approaches to the estimation of the efficiency of integrated marketing communications. We considered the simple linear relationship between the level of sales and advertising. We expanded linear model by introducing additional marketing communications tools....

The paper deals with the comparative research of the traditional model of marketing communications and a new model of integrated marketing communications. We focused on the main provisions of the integrated marketing communications and the difference between the traditional models of marketing...

The paper deals with the analysis of features of integrated marketing communications of the Russian bank sphere. We focused on main advantages of integrated marketing communications in the bank sphere. In our opinion goal of integrated marketing communications is to build effective communication...