The paper is devoted to the analysis of the role of integrated communications in business processes. We consider integrated communication as the meta-activity that pervades all spheres of society's existence. The importance of integrated communication in an organization is determined by the fact...

The paper deals with problem of analysis of development of the concept «integrated marketing communications». We focused on the problem of the evolution of the pyramid-like complex of integrated marketing communications and approaches in the evolution of marketing communications concepts. We...

The paper is devoted to the theoretical overview and analysis of avant-garde creativity in the context of development of integrated communications (public relations and advertising). In our opinion in the field of modern integrated communications, avant-garde aesthetics acquires the character of...

The paper is devoted to the analysis of the problem of integrated marketing communications in the XXI century: the formation and integration of marketing communications in the complex of companies' promotion, their effectiveness in the conditions of Russia. The theoretical aspects of integrated...

The paper is devoted to the analysis of the problem of integrated marketing communications and commercial success. Integrated marketing communications have recently attracted close attention from representatives of science and practice and are one of the central components of the communication...

The paper deal with the problem of analysis of pedagogical support of the development of humanitarian competence of students - future specialists in public relations. Pedagogical science and practice were faced with the task of scientific substantiation, development and implementation of...

The paper deals is devoted to the analysis of comprehension as the goal and mean of PR-activity. PR-activity is the maintenance of a clear, favorable image, understandable specifically for the target audience. Comprehension is the content of public relations is manifested in all aspects of this...

The paper is devoted to the analysis of comprehension as the problem in public relations. Comprehension acts as the key problem in public relations, since the image of a company or the individual depends on the comprehension of an event. The specificity of public relations is the establishment...

The paper is devoted the problem of analysis of the influence of the public relations on social institutions in Russia. We applied the method of content analysis for study of influence of the public relations on social institutions in Russia. Our investigation consists of two stages. At the...

The paper deals with the problem of analysis of PR-tools and youth policy in political and socio-economic situation in Russia. We investigated the political and socio-economic situation and the polytechnic social space of the regions in Russia. The use of the communicative synergetic approach in...